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Affiliate marketing programs
Affiliate marketing programs affect nearly every online interaction but most people know nothing about them. They can be a bit mysterious and many are incredibly complex, but the basic system is quite simple. In theory affiliate programs create a symbiotic relationship among merchants, advertisers and affiliates. An affiliate may be any site on the Web and the whole system is supervised by a program provider or manager.
Affiliate marketing is often confused with viral marketing. Although affiliate marketing programs may be part of viral marketing programs they are not the same. Viral marketing works on a broader scope to produce product or service awareness through any number of social networks. It is most often associated with the Internet but it also includes word of mouth delivery.
On the Internet, affiliate marketing programs only contribute to viral marketing because they involve advertising. Funny or sexy ads, flash games and video clips are all forms of viral advertising. The whole idea is based on natural human behavior and the hope that people will voluntarily pass messages along. Customer satisfaction is important because people are much more likely to complain to friends about a product or service they don’t like than they are to rave about one they do.
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